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Professional Automotive Sales Advisor
Upcoming Classes:
- 18th to 19th June 2025 | Wednesday & Thursday
- 8th to 9th September 2025 | Monday & Tuesday
This Professional Automotive Sales Advisor Training is a two-day coaching workshop on how to:
- How to uncover and see customer needs.
- How to practice the art of automotive selling.
- How to communicate and influence leads to hit sales goals.
- How to establish the brand experience with customer.
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Feedback from Our Participants
“I was amazed with the Trainer experience in the car industry especially in Sales”
— Asymawi, Senior Executive
“Mr Hamm is very experienced and gave me lots of ideas and strategies that can help me boost my role in the automotive industry. I will apply what he taught me.”
— Joyce Ewe, Head of Sales
“The coach’s vast experience and his willingness to share. Also his down to earth easy to understand language, and making the trainees comfortable.”
— Amaresh, Manager
Days Left to Workshop Date
Contact us NOW for a special early bird price.
Course Instructor
Harmendar Singh MBA
- Ex-Sr Training Manager Perodua
- 30 years lessons learned
Full Automotive Sales, People Management and Leadership Skills Trainer Profile
Professional Automotive Sales Advisor Training Schedule
- Workshop days: 2 days
- Time: 9:00am to 5:00pm
- Coffee and Lunch Breaks
Workshop Day 1
Module 1 – Automotive Selling Skills
Participant will identify strategies for understanding what are their strengths and weaknesses in conducting Sales. How to define your role as an automotive sales advisor.
- Sales Funnel – Identifying Hot Leads · Lecture
- Uncover Customer needs through Questions/Dialogue · Role Play
- Product Knowledge: Features vs Benefits and Admin, Finance and Insurance · Group Activity
- Transforming Hot Lead into Customer · Role Play
Module 2 – Vehicle Presentation Skills
Participants learn on how to use the showroom and the vehicle to close sales. How to practice the art of automotive presentation and selling.
- The Psychology of Car Sales · Lecture
- Showroom Management · Workshop
- Test Drive – Presentation ‘What to say, what not to’ · Role Play
- Communicating to convince · Group Activity
Workshop Day 2
Module 3 – Building Customer Relationships
Participants will learn ways to Delight their leads and effective communications to enhance customer experience.
- The 4 Levels of Customer Satisfaction · Lecture
- CS Management – J D Power criteria · Case Study
- EQ in Sales & Effective Sales Closing · Role Play
- Handling Objections & Effective Negotiations · Group Activity
Module 4 – Delivering the Brand Experience
Participants learn how to display professionalism by their appearance, action and language. They learn how to deliver the brand customer experience.
- The 14 Step Car Delivery Process – Pre delivery, Delivery & Post delivery steps · Workshop
- Positive Professional appearance, action & language to be used · Group Activity
- Keeping the promise – Speed, Professionalism, Accuracy, Preparation (SPAD) · Lecture
Professional Automotive Sales Advisor Public Workshop Dates
- Date: 18 to 19 June 2025
- Venue: Kognifi Office, Phileo Damansara 1, Selangor
- Time: 9:00am to 5:00pm
Workshop Prices
- Individual Price: MYR 3,500 per person
- Group Price: To discuss based on pax
Call or WhatsApp +6011-6353 3599 (9am to 5pm, Mon-Fri)
HRDF (HRDCorp) Claimable Training Course
- This course training is an HRDCorp Claimable Course
- Can claim HRDF reimbursement from employer levy paid to HRDF
- This training course is an approved registered program with HRDCorp
HRDF (HRDCorp) Registered Training Provider
- This workshop organiser, Kognifi Sdn Bhd, is an HRDCorp registered training provider
- This training course is an approved registered program by Kognifi Sdn Bhd with HRDCorp
Contact Kognifi For More Details
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Training Class Booking
Send in this form to book your place in this class. And get our quotation to process payment or get your company’s HRD Corp grant approval.
