Strategic Business Planning Workshop Training Course

Description

Strategic Business Planning Workshop Training Course Description

This Strategic Business Planning training is a three-day coaching workshop.

In this course, participants will learn business professionals with the essential skills to develop, implement, and present a strategic business plan.

The workshop participants will gain hands-on experience in business strategy formulation, market analysis, risk management, and go-to-market (GTM) planning

Participants will participate in a session where they will implement what they have learned. The session will include discussions, coaching, and presentations.

Strategic Business Planning Workshop Training Course

Learning Objectives

• How to define business development objectives and align them with strategic goals.
• How to use strategic planning frameworks to analyze business environments.
• How to evaluate competitive advantages and determine business growth velocity.
• How to develop an effective Go-To-Market (GTM) strategy for business growth.
• How to create a business development action plan with timelines and milestones.
• How to identify and mitigate business risks in strategic planning.
• How to create and present a strategic business plan for approval.

Learning Outcomes

• Able to set clear business development goals and outline strategic trade-offs.
• Able to conduct strategic research and present findings for informed decision-making.
• Able to recommend business direction and resource allocation based on market analysis.
• Able to design a GTM plan that aligns with target audience needs and market conditions.
• Able to structure a business development plan with defined activities and execution steps.
• Able to develop a risk controls with mitigation and contingency action plans
• Able to deliver a persuasive business plan presentation with supporting data and insights.

Strategic Business Planning Workshop Content

In this Business Planning workshop, participants will learn how to present a comprehensive strategic business plan.

Participants will learn how to define strategic objectives, analyze market conditions, develop growth plans, mitigate risks, and create a structured business presentation.

Day 1:

Module 1 · Business Development Direction and Questions

In this module, participants discuss and determine their business development objectives.  What do they want to do, and what they are willing to trade off, to achieve those objectives.

Topics Covered:

• Business objectives and goals
• Knowns and unknowns
• Customer segmentation methods
• Business strategies
• The North Star
• The Hoshin vision board

1. Business development objectives, direction and strategies · Lecture
2. Setting the BD goals and objectives · Workshop
3. Presenting the Draft BD Hoshin · Group Activity

Module 2 · Getting Data to Answer Business Development Questions

In this module, participants find answers to their business questions. They learn how to see the business environment and what data to look for.  And how to find the data and present the data effectively for BD decision making. 

Topics Covered:

• VUCA World
• SWOT Analysis
• PESTEL Analysis
• Porter’s 5 Forces Analysis
• PLC Analysis
• BCG Matrix Analysis
• Market research methods
• Data Visualization methods

1. Strategic planning analysis frameworks · Lecture
2. Conducting strategic planning research and analysis · Workshop
3. Presenting the findings · Group Activity

Day 2:

Module 3 · Refining Business Development Velocity

In this module, participants review the data and determine their business development objectives.  What do they really want to do, and what they are really willing to trade off, to achieve those objectives. This determines the direction, speed of growth and costs.

Topics Covered:

• Competitive advantages
• VRIO Framework
• Business Models
• Positioning
• Brand Essence
• Ansoff Matrix
• OKRs and velocity of growth
• Resources and estimated costs

1. Competitive advantages and business development velocity · Lecture
2. Recommending business direction, growth velocity and resource planning · Workshop
3. Presenting the Revised BD Hoshin with Data Driven Metrics · Group Activity

Module 4 · The GTM Marketing Mix Plan

In this module, participants discuss and determine the GTM requirements to drive customer demand for their products and services. 

Topics Covered:

• Go To Market (GTM)
• Requirements to GTM
• The Brand Equity Model
• 4P + 3P Marketing Mix Framework
• 4A and 4E Frameworks
• The Communications Campaign Plan
• IMC sales funnels
• Target audience response tracking

1. GTM Planning, driving demand and requirements · Lecture
2. Creating the customer demand scenarios and fulfillment plans · Workshop
3. Presenting the GTM Marketing Mix Plan · Group Activity

Day 3:

Module 5 · The Business Development Plan Of Action

In this module, participants create the plan of action.  They determine materials, training, events and people involved in achieving the sales numbers.  They will sequence the activities and plan the schedule of milestones to control spend and achieve the sales numbers.

Topics Covered:

• BD Scope of Work and project planning
• Creating the BD Plan of Action and Gantt Chart
• Resources, milestones and timelines
• Suppliers, inventory and operations readiness
• GTM materials readiness
• Media platform configurations
• Sales team readiness
• Channel partners readiness
• Launch activities
• Planning sales numbers by timeline
• Controlling command center readiness

1. How to create a BD plan of action to deliver revenue targets · Lecture
2. Creating a business development timeline plan from start to finish · Workshop
3. Presenting the BD POA · Group Activity

Module 6 · The Business Development Risk Management Plan

In this module, participants discuss and determine the risks faced by their proposed GTM marketing mix plan and BD plan of action.  They learn to manage and respond to these possible risks.

Topics Covered:

• Strategic risk management
• Types of Risks
• Risks to the BD plan
• Risk probabilities and risk impact
• Risk mitigation actions
• Risk contingency actions
• Risk management reserves
• Risk assignment, ownership and activation

1. Risk management in strategic business planning · Lecture
2. Creating the risk management plans · Workshop
3. Presenting the risk Plan · Group Activity

Module 7 · The Strategic Business Plan Presentation

In this module, participants create the strategic business plan presentation.  They will propose their Hoshin, milestone plans, supporting data, costs and request for approval.

Topics Covered:

• Creating the BP deck in PowerPoint
• Elements of the BP deck
• Storytelling principles
• How to arrange the slides
• Creating the supporting reports in Word and Excel files
• How to present the BP proposal

1. How to create the BP documentation and presentation · Lecture
2. Creating the BP documents and presentation deck · Workshop
3. Presenting the BP for approval · Group Activity

HRD Corp TTT Certified Trainer

The trainer for this strategic business planning workshop course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRD Corp.  He is an SEO Consultant and the principal consultant for Kognifi. Come and join the training course that we offer.  Be trained by our experienced consultant and trainer with more than 30 years experience.  With global lessons learned in Fortune 500 companies to share with participants.

Kognifi is a HRD Corp Training Provider

Kognifi is an approved training provider (TP) by HRD Corp. We are listed in the HRD Corp portal. You can search for Kognifi on this HRD Corp link. Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia.  Kognifi provides HRD Corp claimable training in Malaysia.  Kognifi has a list of in-house business management, sales and marketing trainings in Malaysia.

Recommended Corporate Training Courses

• BC-KPI · KPI and Metrics Management Training Course
• BD-MS · Marketing Strategy Training Course

How To Order Our Training Courses

Determine the training course you want your team to attend Contact us to get the latest training course outline, pricing and schedule for one of the following types of training for your selected course.

• In-House Training
• Public Training

We will then send you the official quotation for HRD Corp Levy grant application. This quotation will be digitally signed to verify that its from Kognifi Sdn Bhd.

Contact Us for a Training Proposal