Brand Storytelling Training Course

Description

This post is also available in: Melayu

Brand Storytelling Training Course Description

In this course, participants learn how to do brand management.

• How to create a brand strategy for customer communications
• How to see communications touchpoints for customer brand activation

Participants will understand the power of brand storytelling and how its impact on customer engagement. Learn how to develop a consistent brand voice and messaging across all communication channels

Participants are guided on how to  apply these lessons to activate people and grow the business.

This is a HRDF Claimable Course. It is part of the management training courses offered by Kognifi. This course is from the perspective of marketing, brand managers, customer services leader.

If you are looking for an in-depth Brand Management Course, then look at our Kognifi Brand Strategy Management Training Course.  

Brand Storytelling Learning Objectives

• How to identify your brand’s core values and unique story
• How to craft compelling narratives that resonate with their target audience

Brand Storytelling Learning Outcomes

• Able to identify your brand’s core values and unique story
• Able to craft compelling narratives that resonate with their target audience

Brand Storytelling Training Course Content

Module 1 · Creating your brand stories

Participants learn about Brand storytelling techniques. Learn how to build brand equity to be the first choice in the customer’s mind. Participants will learn how to identify the brand’s identity, meaning, response, and relationship with the customer. Topics Covered:

• Brand voice
• The unique selling point
• Building brand equity
• Storytelling Pyramids

1. Create the brand story, brand vision and values · Lecture
2. Bringing the brand story to life · Coaching Workshop
3. Creating brand stories · Group Activity

Module 2 · Telling your brand story

Participants will learn the techniques for active listening and responding to customer feedback. Learn how to use storytelling techniques in daily customer conversations Participants will learn how to build emotional relationships with customers and understanding customer needs. Topics Covered:

• Active listening
• Brand promise
• Key talking points

1. Weaving the brand story into customer conversations · Lecture
2. Techniques for active listening and responding to customer feedback · Coaching Workshop
3. “Sharing the Brand Story” · Coaching Workshop
4. Practice real-world storytelling scenarios · Group Activity

Learning Paths

• Learning Path: Marketing
• Learning Program: Marketing Communications

HRD Corp TTT Certified Trainer

The trainer for this Brand Storytelling training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRD Corp.  He is an SEO Consultant and the principal consultant for Kognifi. Come and join the training course that we offer.  Be trained by our experienced consultant and trainer with more than 30 years experience.  With global lessons learned in Fortune 500 companies to share with participants.

Kognifi is a HRD Corp Training Provider

Kognifi is an approved training provider (TP) by HRD Corp. We are listed in the HRD Corp portal. You can search for Kognifi on this HRD Corp link. Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia.  Kognifi provides HRD Corp claimable training in Malaysia.  Kognifi has a list of in-house business management, sales and marketing trainings in Malaysia.

How To Order Our Training Courses

Determine the training course you want your team to attend Contact us to get the latest training course outline, pricing and schedule for one of the following types of training for your selected course.

• In-House Training
• Public Training
• It is 1 day training event from 9.00 am to 5.00 pm.

We will then send you the official quotation for the HRD Corp Levy grant application. This quotation will be digitally signed to verify that it is from Kognifi Sdn Bhd.

Contact Us for a Training Proposal