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Product Management
Upcoming Classes:
- 28th to 29th May 2025 | Wednesday & Thursday
- 9th to 10th July 2025 | Wednesday & Thursday
This Product Management training is a two-day coaching workshop on how to get sales with the product marketing mix:
- How to create product demand with the marketing mix and PLC.
- How to fit product pricing and margins in the competitive market.
- Learn how to be an effective product manager to grow the business.
- Learn how to get the sales team and leaders to support the product sales and margin plan.
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in an enquiry form. We will respond within 24 hours on a working day.
Days Left to Workshop Date
Course Instructor
Logarajah Thambyrajah
- Supported peers and led global cross-functional teams
- 30 years of Sales and Marketing experience lessons learned
Product Management Training Schedule
- Workshop days: 2 days
- Time: 9:00am to 5:00pm
- Coffee and Lunch Breaks
Product Management Workshop Day 1
Module 1 – Managing the Marketing Mix
In this module, participants will be introduced to the basics of product management and how to use it for focused business growth as well as managing risks and opportunities.
- The marketing mix formula · Lecture
- Getting started with the marketing mix · Workshop
- Presenting the marketing mix plan · Group Activity
Module 2 – Determining the PLC Plan
In this module, participants will be introduced to the stages of the product life cycle and how it will help them in terms of planning.
- The product life cycle plan · Lecture
- Getting started with the PLC plan · Workshop
- Presenting the PLC Plan · Group Activity
Product Management Workshop Day 2
Module 3 – Crafting Customer Activation
In this module, participants will be introduced to the importance of customer activation and how it will help their customers become more actionable through activities like repurchasing, recommending and so on.
- The customer activation plan · Lecture
- Getting started with the activation plan · Workshop
- Presenting the Activation Plan · Group Activity
Module 4 – Creating the Distribution Plan
In this module, participants will be introduced to the product distribution plan and figure out how to connect customers to their product or service.
- The product distribution plan · Lecture
- Getting started with the distribution plan · Workshop
- Presenting the distribution plan · Group Activity
Product Management Public Workshop Dates
- Date: 28 to 29 May 2025
- Venue: Kognifi Office, Phileo Damansara 1, Selangor
- Time: 9:00am to 5:00pm
Product Management Public Workshop Prices
- Individual Price: MYR 3,500 per person
- Group Price: To discuss based on pax
Call or WhatsApp +6011-6353 3599 (9am to 5pm, Mon-Fri)
HRDF (HRDCorp) Claimable Training Course
- This course training is an HRDCorp Claimable Course
- Can claim HRDF reimbursement from employer levy paid to HRDF
- This training course is an approved registered program with HRDCorp
HRDF (HRDCorp) Registered Training Provider
- This workshop organiser, Kognifi Sdn Bhd, is an HRDCorp registered training provider
- This training course is an approved registered program by Kognifi Sdn Bhd with HRDCorp
Contact Kognifi For More Details
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in the booking form below:
Training Class Booking
Send in this form to book your place in this class. And get our quotation to process payment or get your company’s HRD Corp grant approval.
