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Developing an attractive, glamorous and readily navigable sites have better appeal to customers than those that are uninteresting. It is in this field that web design elements plays an important part. Truly, it is only the websites with the better web design elements that will surely win over the best customers or users. Websites are one of the essential tools an organization should have to bring clients right to their business and in turn help the business achieve its potential. Great websites are not designed by accident. A website is considered to be successful if it is well designed, useful, and relevant and good web design elements. Despite that several web pages have different needs; there exist some standards and practices which are considered universal when it comes to having the best website. In this article, we outlined 8 key tips to web design elements best practice.
8 Best Practices of Web Design Elements
- Determine Your Goal
The first step is to be clear about what you want to achieve with your website and internet marketing. You need to consider the purpose, goals and how you are going to measure success with great care. For example, if your web page is primarily e-commerce, the focus will be on ROI, conversion of sales and the construction and maintenance of your customer base. If you are going to launch a new business and need brand recognition, you will simply seek to provide customers with information and knowledge about your services or products. In that case, you need to have good visibility and a clear focus. Once you know what you need to achieve your goals, you’ll be able to know for sure what criteria fit into your project.
- Take into account the conversions
The design goes beyond appearance. You need to make your web design captivating, but first, you have to consider that a web page is not a work of art. People do not visit a website to appreciate the aesthetics; they do it to find certain information or to execute a particular task.
A successful web page is one that takes into account the needs; therefore, your web design elements should make people do what they want. With this in mind, you should consider that the conversion potential of the web page is an essential element of its web design elements.
Conversion means the transition of people from casual visitors to becoming paying visitors, subscribing to bulletins or completing a query form.
Every aspect of web design elements plays a part in getting customers to their destinations and converting it:
- Images: Images should be interesting, distinct and of good quality.
- Color: Is the color scheme attractive?
- Text: This includes its use for messages, descriptions, instructions, and labels.
- Navigation: How easy can customers navigate your web page?
These are just a few web design elements that contribute to successful conversions. Fundamentally, if a thing is part of web design, it is a factor in converting users.
- Do not be afraid of the white space
Another critical property of a great website is the effective utilization of white space. For non-designers, blank spaces in a web page look like areas where web design elements was not applied; On the other hand, for web design professionals, every part of the space around written contents, images, call-to-action buttons and any other aspects of the web page is consciously designed.
Most of the time, companies believe that home pages are like a newspaper. They struggle to fill up each free pixel with any information, just as the columns of a newspaper would fill. This ambitious use of space only makes sense for newspaper printing, but not web pages. Because people do not consume web content the same way, they consume printed content.
For web page visitors, proper spacing between elements on a page provides a better reading experience. This also enables users to pay attention to each piece of a page without having to be overwhelmed by anything different. The blank area allows the content to shine and not have to struggle for attention.
A fascinating approach to utilize blank area is the parallax offset. Parallax is an effect in which foreground images move at a different pace than the background images, presenting an impression of movement and depth. This effect can also be used for narration. The various elements of a page (images, texts, etc .) can appear in some cases while the visitor scrolls on the page. To make such elements have utmost influence, good use of time and space is crucial.
- Adopting an Excellent Typography
Although the good videos and photographs take all the glory on the web, the truth is that it is the text that predominates on the web page. If there is a part of your web design elements in which the attention seems not to prevail, that is the typography.
For many years, web pages were restricted to only being allowed to use a handful of “secure sources” for the web, such as:
- Arial
- Verdana
- Times New Roman
- Georgia
- Tahoma
- Lucida
- Impact
Before installing, these fonts were secured on your computer, but of late the selection of fonts for the web has improved with the induction of @font-face.
It’s great to gain access to much more sources, but it is also important to know how to utilize them. In fact, with a good number of possibilities accessible to web designers, it is more crucial than ever to have an excellent typographic skill. Moreover, having a lot of sources to choose from is a great one, just as you should make the suitable choice for your specific project. Knowing the type of font (serif, sans-serif, slab-serif), you should use is important.
The typography is not just about choosing fonts, but also more about knowing the size and color you should use for the message, and also the passage of letters, the spacing between text and letters, and a lot more. Typography is about making the reading process pleasurable.
Keep in mind that not just the pretty image that should only be admired. If you have texts, they must be read as well. It may be the editor’s responsibility to create the right message, but a great typography will make the message straight forward and clear.
- Choose a professional Web Design Agency
To achieve success within a competitive market, it is best to provide the best brand experience to customers. This leaves you with the task of locating an ideal web design agency to propel the message of your business to potential customers in the most effective and efficient way.
Web design professionals help save the challenges of learning new, unfamiliar and difficult terminologies. They will give you more than the web, they will build a corner of the internet with your identity, from slogans, colors and other elements that portray your company image, to do this, you have to ensure it in good hands that understand the business and are experts at it.
Designing a website is an activity which requires an intensive knowledge of the process and any agency employed has to be competent enough to translate your company’s Internet aspirations into reality. That is why it is much better to hire a professional web designer to serve your purpose also to develop a bespoke website for your company, and not just making use of template supplied by your domain service provider. Additionally, it is not advisable to outsource your wants to other countries providing low-cost web design due to the risk of language barriers which prevent you from getting your message across to the designer.
It is much better to find a web design agency that allows you to describe your business needs clearly, perhaps by asking for your preferred color schemes, or even naming a few of your favorite websites to allow them to understand the things you like. Being able to determine your business needs from the start will not just bring about the swift design of your website, but will also eliminate the needless upgrading and reworking of designs. People who desire a website will choose to have it done appropriately the very first time.
- Avoid too many contents
When you create a web page, you get the task to add more things. Customers demand that particular features be added. They want additional things to be stacked on the page. It is fine to add more contents or elements which are necessary, but anyone having these conversations is aware that not everything that is added is needed. Many times, the contents that are included can cause clutter rather than clarity. Therefore, instead of thinking about what other things you can include in your website design, evaluate the things you currently have and figure out what needed removing.
A good example of the “less is more” theory is when you attempt to emphasize the content on your web page . Give thought to the typical home page for a moment. A lot of companies use their home pages as a medium to promote all sorts of content that a user may need. They add a lot of content to this page aiming to emphasize all the elements, making them brighter, bigger, and daring. The result is that not a thing ends up emphasized.
When each element of a page cries out for attention, the important message and purpose of that page are lost. When removing contents, those that remain will get more notice, rather than adding visual web design elements to a particular section of the web page, try reducing the content that surrounds it and applies the principles of white space.
- Use proper animations
Animations, particularly designed in Flash technology richly enhance the information and usage of the website, for instance, a film that helps to uncover the potential of a product. A website built completely using this technology usually affect navigability (read as “usability” ), non-application of standards for browsers that customers know how to use.
Meanwhile, it has effects on the visibility in the search engines such as Google, simply because it does not find a physical page for each web design elements. And basically in the latest versions of Flash that search engines can index the content. That makes the content created be hidden from search engines, and users of the Web. On the contrary, we have no desire to create the impression of being a fundamentalist against Flash technology, because the reality is simply the opposite. Without this technology, the Web will have no websites like YouTube, picture presentation, and incredible sound.
Good practices for web design elements:
- Use of animation to improve communication only in specific situations;
- To illustrate the operation of the products or services through tutorials and manuals;
- Display videos or films using Flash technology;
- With interactive games.
Then what to avoid:
- Sites with content entirely in Flash;
- Content writing text in Flash;
- Flash navigation menus;
- Using more than one animation at a time;
- Add a Bit of Fun
It is most likely that one of the goals you might have for your online presence may be that you want to build an impression on your visitors. You want to be reminded of your business. One of the better approaches to achieving this would be to add a bit of “fun” to the experience. After all, people take pleasure in an enjoyable experience, and that experience is usually memorable.
Choosing a subject that you would not think is funny, but which becomes interesting, attractive, and memorable through the use of illustrations, animations, and a parallax style narrative effect. This is a good example of fun on a serious topic to make the message and experience more empowering. However, you should not forget that there is a line you should not cross when you add “fun.” It is easy to go too far and distract from the main objective. When using this approach, it is important to know where that line is to avoid crossing it. Just remember that there is always room for fun on a website. But always keep in mind to find that line between “too much” and “enough” and help your page achieve that balance.
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