This post is also available in:
Melayu
Understanding Marketing Strategy
According to Wikipedia, marketing strategy can be defined as a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers.
Basically a good marketing strategy will let you find the right audience and launch your product effectively meanwhile at the same time you will be able to increase sales for your business.
Why do you need Marketing Strategy?
To understand the needs of your customer, to effectively sell your product, you need to know the demographics, values, aspirations and reflections of your customer.
Knowing how to find and interpret information about your stakeholders that will help you better understand your business and how to make the most of it.
What are the forms of Marketing Strategy?
There are many types of marketing strategy. Some of it are paid advertising, such as those ads on Facebook, Instagram or YouTube that you see on your daily scrolling it’s because those companies paid these platforms to advertise their products.
Other than that there are also a type of it called word of mouth in which is is spread from one person to another based on their experience with your service. Usually they talk about how much they adore and like your product and sharing it among their friends and families without being paid but purely out of their satisfaction from your product.
How to develop Marketing Strategy?
First of all, you should know what the goals of your business are so that you will be clear on what you will be achieving and would not waste time doing something that might be out of the context. Having goals will also let you figure out the best method that will work for your business be it in a long term or a short one.
Other than that, you have to know how do you make sure it will reach the audience? Creating a marketing strategy but if it does not reach out to your target audience then what would be the point? It would waste time, energy and budget if you have spend on it. Therefore, run out tests and see if your specific audience are able to interact with you and give you the desired response.
Aside from that, you should know your demographic and quantitative information. This is also important to help you reach to your audience better.
Internet of Things (IoT)
The Internet of things (IoT) describes the network of physical objects—“things”—that are embedded with sensors, software, and other technologies for the purpose of connecting and exchanging data with other devices and systems over the Internet.
Benefits of IoT for Business
By using IoT for business it can help to reduce the operation costs. Next, agility and efficiency are usually top considerations. The idea is that enterprises should have access to more data about their own products and their own internal systems, and a greater ability to make changes as a result.
Knowing your target customer and taking an integrated approach to your campaigns, etc.
You can find Marketing Strategy Training Course on our website
It refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides
The 7 Ps which are Product, Price, Place, Packaging, Positioning, and People.
They scrutinize the market and with relevant information, strategy makers determine what marketing approaches will be effective to approach clients and attract them to look for business services.
HRDF TTT Certified Trainer
If you are interested with the new type of training course from us, come and join the Marketing Strategy Training Course that we have that will be trained by our experienced consultant and trainer with more than 20 years experience from his previous job. The trainer for our training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRDF.
Logga is a Certified Project Management Professional (PMP) and is the principal consultant for Kognifi. Logga has managed many large projects successfully and you can view these details on his LinkedIn profile.
Kognifi is a HRDF Training Provider
Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia and is an approved HRDF training provider (TP) by HRDF. We are listed in the HRDF portal. You can search for Kognifi on this HRDF link.
If you are looking for training courses in Malaysia and trained by a good consultant and a HRDF training provider from Malaysia, check out more training courses that we have to offer and most certainly they are all HRDF claimable courses.
Brand Strategy Training Courses
We also have training courses about brand strategy and brand management that you can check out. If you are looking for brand strategy related course then we are here to assist you, fill out the form below or click the button at the bottom of the page.
Reach us here
Contact us for more details about the pricing and also any general enquiries about our training or services below
HRDF Claimable Training 2025 – Request For Information (RFI)
Send us your request for training. We can customise the training and get the trainers per your training objectives.
- HRDF is now HRDCorp - 8th September 2021
- JTBD and Digital Value Proposition Webinar with MaGIC - 14th June 2021
- Happy Chinese New Year! - 11th February 2021
