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Understanding Strategic Marketing
Strategic Marketing is a process whereby the operations are planned, developed and implemented to obtain a significant advantage in your preferred area. In order to structure and simplify a direct map of the goals of the company and how to achieve them, this process is necessary.
When you plan to do marketing in a specific industry, you have to make sure you know your exact mission that you will be working on as well as the situation for the current market. This is to make sure that you are able to provide your customers with the things that they need.
Why is Strategic Marketing important?
Obviously you need to do strategic marketing for a successful business because without it, your business cannot run efficiently and will waste resources, money , and time on activities. Moreover, you might be investing in the wrong activity and provide the wrong messaging to your audience.
Other than that, strategic marketing is important to analyze what are your competitors offering as there will always be numbers of competitors in your industry once you ventured in one. Therefore, this will help you figure out what would be the best to offer to your customers and how to make your brand as their first choice.
Next, you need to have strategic marketing in order to understand the habits of your customers because they play the biggest role in deciding whether your product is a success or a flop. It is always an advantage for you to meet up with the requirements of your customers.
How to Develop Strategic Marketing?
There are few ways that you can help you develop strategic marketing. The first one would be to set out a measurable and achievable goals for your business to make sure that the instructions by ensuring they are clear, structured, and measurable.
Not just that, it is important to do a research for marketing whereby you will have a plan that is based on facts from a validated assumptions instead of just assuming what works for your business and what not.
Furthermore, do not cloud your clients with complicated plan and make sure to always use simple, clear, and precise plans to detail what benefits you will offer your clients so they would feel comfortable working with you.
Learn More About Strategic Marketing
1. Planning
2. Implement
3. Evaluate
You can find Strategic Marketing Training Course on our website
Strategic direction refers to the plans that need to be implemented for an organization to move towards its goals.
Cost Leadership means establishing a competitive advantage through the lowest cost of operation in the industry.
A framework or tool used for analyzing external marketing environment by a marketer to see the impact on the organization.
HRDF TTT Certified Trainer
If you are interested with the new type of training course from us, come and join the Strategic Marketing Training Course that we have that will be trained by our experienced consultant and trainer with more than 20 years experience from his previous job.
The trainer for our training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRDF.
Logga is a Certified Project Management Professional (PMP) and is the principal consultant for Kognifi. Logga has managed many large projects successfully and you can view these details on his LinkedIn profile.
Kognifi is a HRDF Training Provider
Kognifi is a marketing and consulting company for digital marketing services and corporate training in Malaysia and is an approved HRDF training provider (TP) by HRDF. We are listed in the HRDF portal. You can search for Kognifi on this HRDF link.
If you are looking for training courses in Malaysia and trained by a good consultant and a HRDF training provider from Malaysia, check out more training courses that we have to offer and most certainly they are all HRDF claimable courses.
Brand Strategy Training Courses
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