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Understanding Marketing Plan
A marketing plan may be part of an overall business plan and the best marketing plan for a business should include the marketing strategy of your business for the coming year or month. A fixed marketing strategy is the foundation of a well-written marketing plan so that goals may be achieved.
Usually a marketing plan will be consisting of what are the advertising and marketing targets or goal of you business, the position of your brand in the market of your industry as well as what are your target market and customer needs. Not just that it is also important to have the key performance indicators (KPIs) that you will be tracking.
The Importance of Marketing Plan
A marketing plan helps you promote goods and services in your company that satisfy your customers and not just that, in your business, a marketing plan will help you develop goods and services that satisfy the customers’ needs and wants. It needs research, time and effort, but it is a very useful method that can contribute significantly to the success of your business.
Also, a marketing plan describes the particular steps you intend to take to create interest in your goods a services for possible buyers and customers. Then encourage them to purchase the goods or the services you are providing.
How to Develop a Marketing Plan?
Developing a good marketing plan will benefit your business in so many ways thus there are a few ways on how you can start doing it.
Set Your Goals
First of all, before you start implementing and execute your plans, you have to set your goals for your business probably in the next two to three years ahead. This will help you create a good understanding of what you are going to do for your business and see how it works for your business.
Make sure to set up measurable goals whether it is focused on the internal or external of your business. SMART goals format that helps ensures accountability in which each letter in SMART represents of Specific, Measurable, Attainable, Realistic, Time-Bound.
Create SWOT
Consequently, you want marketing to boost up new sales opportunities and stimulate growth, providing a constant flow of high-quality information. You want to be able to hear from your target markets and clients and not hate it. And you’ve got your budget limited and your capacity tight.
The way to accomplish all of this is to use a smart marketing strategy that generates a marketing strategy and execution plan that is consistent with your company objectives and through SWOT which are the strength, weakness, opportunities and threats.
Do Campaigns
The most reliable way to approach transforming your marketing strategy into an execution plan is through using a campaign framework. Moreover, campaigns can include everything such as from a new product launch to creating thought leadership in a specific segment and the into growing web traffic and leads, they can be just anything.
Learn More about Marketing Plan
The one that meets the customer needs.
You can find Marketing Plan Training Course on our website
They are usually referred to your business’ competitor
Customer segments is the process of categorizing the customers into different groups, according to demographic, geographic, behavioral and psychographic traits. The target market is the market segment that the business is focusing on for a specific product or marketing campaign.
Knowing the attributes of the product such as its benefits, features and how it differs from another brand
The PLC is the duration of the product introduced to the market until it’s removed. The four stages are introduction, growth, maturity and decline.
HRDF TTT Certified Trainer
If you are interested with the new type of training course from us, come and join the Marketing Plan Training Course that we have that will be trained by our experienced consultant and trainer with more than 20 years experience from his previous job. The trainer for our training course, Logarajah Thambyrajah, is TTT (Train The Trainer) certified by HRDF.
Logga is a Certified Project Management Professional (PMP) and is the principal consultant for Kognifi. Logga has managed many large projects successfully and you can view these details on his LinkedIn profile.
Kognifi is a HRDF Training Provider
Kognifi is a marketing and consulting company for digital marketing services and corporate trainings in Malaysia and is an approved HRDF training provider (TP) by HRDF. We are listed in the HRDF portal. You can search for Kognifi on this HRDF link.
If you are looking for training courses in Malaysia and trained by a good consultant and a HRDF Claimable Training Provider from Malaysia, check out more training courses that we have to offer and most certainly they are all HRDF claimable courses.
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We also have corporate training courses about brand strategy and brand management that you can check out. If you are looking for marketing such as market research and strategy related course then we are here to assist you, fill out the form below or click the button at the bottom of the page.
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