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Marketing Plan
Upcoming Classes:
- 11th to 12th June 2025 | Wednesday & Thursday
- 27th to 28th August 2025 | Wednesday & Thursday
This Marketing Plan training is a two-day coaching workshop on how to create marketing plans:
- How to set business unit sales targets and goals
- How to create sales demand and action plans to achieve objectives
- Learn how to align sales, and inventories, and plan marketing activities to hit sales targets.
- Learn how to use the marketing mixes to create a milestone plan for the go-to-market sales campaign.
Call +6011-6353 3599 (9am to 5pm, Mon-Fri) or click the button below to get more details:
Days Left to Workshop Date
Course Instructor
Logarajah Thambyrajah
- Supported peers and led global cross-functional teams
- 30 years of Sales and Marketing experience lessons learned
Marketing Plan Training Schedule
- Workshop days: 2 days
- Time: 9:00am to 5:00pm
- Coffee and Lunch Breaks
Marketing Plan Workshop Day 1
Module 1 – Goal Setting and the Marketing Financial Plan
This module will introduce participants to goal setting and the financial plan.
Participants learn how to create the Tables of Cashflows and Profit and Loss.
- The financial numbers related to marketing · Lecture
- Linking the numbers to marketing activities · Workshop
- Presenting the Marketing Financial Plan · Group Activity
Module 2 – The 4As Marketing Mix
This module will introduce participants to the 4As marketing mix and positioning.
Participants will be introduced to the Communications Plan, the Fulfillment Plan, and the Sales Plan.
- The 4As marketing mix required to meet the top line · Lecture
- Developing the activities required to meet the 4As mix · Workshop
- Presenting the 4As marketing activities · Group Activity
Marketing Plan Workshop Day 2
Module 3 – The Go To Market Plan (GTM)
This module will guide participants to create effective sales and marketing campaigns to shape demand and meet targets.
- Brand, Product and Sales activities to deliver the numbers · Lecture
- Listing the activities and campaign creation plan and costs · Workshop
- Presenting the GTM plan and costs · Group Activity
Module 4 – The Plan of Action (POA)
This module will guide participants on how to create the Plan of Action to implement the GTM plan.
This will focus on sales and promotions timelines, resources, and reporting results.
- Campaign execution and the POA · Lecture
- Creating the POA · Workshop
- Presenting the POA · Group Activity
Marketing Plan Public Workshop Dates
- Date: 11 to 12 June 2025
- Venue: Kognifi Office, Phileo Damansara 1, Selangor
- Time: 9:00am to 5:00pm
Marketing Plan Public Workshop Prices
- Individual Price: MYR 3,500 per person
- Group Price: To discuss based on pax
HRDF (HRDCorp) Claimable Training Course
- This course training is an HRDCorp Claimable Course
- Can claim HRDF reimbursement from employer levy paid to HRDF
- This training course is an approved registered program with HRDCorp
HRDF (HRDCorp) Registered Training Provider
- This workshop organiser, Kognifi Sdn Bhd, is an HRDCorp registered training provider
- This training course is an approved registered program by Kognifi Sdn Bhd with HRDCorp
Contact Kognifi For More Details
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
or send in the booking form below:
Training Class Booking
Send in this form to book your place in this class. And get our quotation to process payment or get your company’s HRD Corp grant approval.
