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Marketing Management
Upcoming Classes:
- 23rd to 24th April 2025 | Wednesday & Thursday
- 29th to 30th September 2025 | Monday & Tuesday
This Marketing Management training is a two-day coaching workshop on how to manage sales and marketing:
- How to select leading indicators of marketing plan success and how to check and track these KPIs
- How to manage risks and corrective actions to be on track to plan
- Learn how to build a marketing command center to monitor and control activities and results.
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in an enquiry form. We will respond within 24 hours on a working day.
“The engagement with trainee is very good especially the trainer.”
— Fadli, Manager, Production
“The Marketing Management course from Kognifi is very useful. Even for a person who does not have any background or experience in marketing field. The trainer Mr. Loga does a good job in explaining the materials and make it relevant to one’s current job..”
— Alex, Manager, Production
Days Left to Workshop Date
Course Instructor
Logarajah Thambyrajah
- Supported peers and led global cross-functional teams
- 30 years of Sales and Marketing experience lessons learned
Marketing Management Training Schedule
- Workshop days: 2 days
- Time: 9:00am to 5:00pm
- Coffee and Lunch Breaks
Marketing Management Workshop Day 1
Module 1 – Monitoring and Controlling Marketing Results
This module will introduce participants to monitoring and controlling marketing activities through retrograde goal directed tracking.
Participants will get to know how to identify activities directly contributing to sales and marketing results.
- The sales and marketing activities · Lecture
- Identifying measurable drivers of marketing results · Workshop
- Presenting the activity tracking plan · Group Activity
Module 2 – Marketing Key Performance Indicators (KPI) and Metrics
This module will introduce participants to goal setting and managing results with Key Performance Indicators (KPIs) and metrics.
Participants will learn how to link these metrics to sales and marketing activities.
- Key Performance Indicators and Metrics · Lecture
- Marketing performance data collection and actionable data visualization · Workshop
- Presenting the sales and marketing visual dashboard · Group Activity
Marketing Management Workshop Day 2
Module 3 – Identifying Sales and Marketing Risks and Opportunities
This module will introduce participants to identifying risks and opportunities in the marketing plan.
Participants will learn how to qualify these risks and opportunities to protect and be able to deliver the marketing plan targets
- Sales and marketing risk and opportunities identification · Lecture
- Learning how to qualify risks and opportunities · Workshop
- Presenting the risk and opportunity register · Group Activity
Module 4 – Mitigating Sales and Marketing Risks and Contingency Measures
This module will introduce participants to managing the sales and marketing risk register.
Participants will learn how to create action plans to mitigate risks and contingency plans to take to recover from the risk and stay on plan.
- The marketing command center structure · Lecture
- Getting started with structuring the marketing command center · Workshop
- Presenting the marketing command center plan · Group Activity
Marketing Management Public Workshop Dates
- Date: 23 to 24 April 2025
- Venue: Kognifi Office, Phileo Damansara 1, Selangor
- Time: 9:00am to 5:00pm
Marketing Management Public Workshop Prices
- Individual Price: MYR 3,500 per person
- Group Price: To discuss based on pax
Call or WhatsApp +6011-6353 3599 (9am to 5pm, Mon-Fri)
HRDF (HRDCorp) Claimable Training Course
- This course training is an HRDCorp Claimable Course
- Can claim HRDF reimbursement from employer levy paid to HRDF
- This training course is an approved registered program with HRDCorp
HRDF (HRDCorp) Registered Training Provider
- This workshop organiser, Kognifi Sdn Bhd, is an HRDCorp registered training provider
- This training course is an approved registered program by Kognifi Sdn Bhd with HRDCorp
Contact Kognifi For More Details
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in the booking form below:
Training Class Booking
Send in this form to book your place in this class. And get our quotation to process payment or get your company’s HRD Corp grant approval.
