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Market Research and Analysis
Upcoming Classes:
- 14th to 15th May 2025 | Wednesday & Thursday
- 2nd to 3rd July 2025 | Wednesday & Thursday
This Market Research and Analysis training is a two-day coaching workshop on how to find data to get answers:
- How to get relevant data to answer business questions
- How to do research and present actionable proposals.
- Learn how to structure market research and to collect an MVP, surveys and data warehouse
- Learn how to analyze the data with Excel and present the data with actionable tables, and graphs reports.

Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in an enquiry form. We will respond within 24 hours on a working day.

“I liked how the course was conducted in a relaxed manner and I liked how the trainer was very engaging.”
— Alya, Senior Engineer

“How chill the course is, how attentive the crew is and the place is comfortable. The trainer was great and attentive.”
— Sarah, Engineer
Days Left to Workshop Date
Course Instructor

Logarajah Thambyrajah
- Supported peers and led global cross-functional teams
- 30 years of Sales and Marketing experience lessons learned
Market Research and Analysis Training Schedule
- Workshop days: 2 days
- Time: 9:00am to 5:00pm
- Coffee and Lunch Breaks
Market Research Workshop Day 1

Module 1 – Introduction to Market Data
In this module, participants will be introduced to the process of market data collection that will help them gather information from different sources in order to provide answers to their research.
- The market data collection process · Lecture
- Getting started with data collection tools · Workshop
- Presenting the data collection results · Group Activity
Module 2 – Introduction to Market Data Analysis
In this module, participants will be introduced to the process of data analysis so that they will be aware of their customer needs and behaviour by providing certain services or products to them.
- The data analysis process · Lecture
- Getting started with data analysis tools · Workshop
- Presenting the data analysis results · Group Activity
Market Research Workshop Day 2

Module 3 – Managing Market Research
In this module, participants will be introduced to the process of market research through a step-by-step process so that they will be able to accomplish the task of their market research.
- The market research process · Lecture
- Getting started with the market research frameworks · Workshop
- Presenting the market research results · Group Activity
Module 4 – Creating the Market Research Report
In this module, participants will be guided on making a market research report that will tell a good story to the clients.
- The market research reporting objective · Lecture
- Getting started in creating the market research report · Workshop
- Presenting the market research report · Group Activity
Market Research Public Workshop Dates
- Date: 14 to 15 May 2025
- Venue: Kognifi Office,Phileo Damansara 1, Selangor
- Time: 9:00am to 5:00pm
Market Research Public Workshop Prices
This training class is fully claimable from HRDCorp (HRDF)
- Individual Price: MYR 3,500 per person
- Group Price: To discuss based on pax

HRDF (HRDCorp) Claimable Training Course
- This course training is an HRDCorp Claimable Course
- Can claim HRDF reimbursement from employer levy paid to HRDF
- This training course is an approved registered program with HRDCorp

HRDF (HRDCorp) Registered Training Provider
- This workshop organiser, Kognifi Sdn Bhd, is an HRDCorp registered training provider
- This training course is an approved registered program by Kognifi Sdn Bhd with HRDCorp
Contact Kognifi For More Details

Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Send in the booking form below:
Training Class Booking
Send in this form to book your place in this class. And get our quotation to process payment or get your company’s HRD Corp grant approval.