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Digital Marketing
Upcoming Classes:
- 19th to 20th May 2025 | Monday & Tuesday
- 23rd to 24th July 2025 | Wednesday & Thursday
This Digital Marketing training is a two-day coaching workshop on how to do digital marketing for sales:
- How to use keywords to be relevant to user intent
- How to plan digital advertising and posting to get engagement
- Learn how to do media placements online on social media and websites to appear in newsfeeds and SERPs
- Learn how to create related digital sales funnels and buyer personas
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in an enquiry form. We will respond within 24 hours on a working day.
“Exposure to a broader scope of digital marketing. And introduction to systematic processes when planning marketing initiatives.”
— Amzar, Senior Executive, Group Marketing
“Very easy to understand straight to the point, learned many techniques.”
— Wei Kai, Director
Days Left to Workshop Date
Course Instructor
Logarajah Thambyrajah
- Supported peers and led global cross-functional teams
- 30 years of Sales and Marketing experience lessons learned
Digital Marketing Training Schedule
- Workshop days: 2 days
- Time: 9:00am to 5:00pm
- Coffee and Lunch Breaks
Digital Marketing Workshop Day 1
Module 1 – Developing a Digital Marketing Strategy
Participants learn how to create a digital marketing strategy. They learn the principles for digital marketing success. They learn what needs to be done to create a digital marketing strategy and action plan.
Topics
- Targeting quality leads
- Customer decision journey
- Audience activation and relevancy
- Customer segments and buyer personas
- Brand and sales messaging
- Sales funnel design and objectives
- Leads quality scoring
- Social media platforms and leads quality
- Google Search Console for market research
- Google Analytics (GA4) for marketing performance reporting
- Digital marketing principles · Lecture
- Building sales funnels to get quality leads · Workshop
- Creating the digital marketing strategy · Group Activity
Module 2 – Developing a Digital Marketing Campaign
Participants learn to how to use different types of media platforms to get qualified leads. They learn how to use marketing technologies (martech) and growth funnel principles to get qualified leads.
Topics
- Growth funnel and leads nurturing
- Landing page objectives and capabilities
- Offline and online promotion platforms
- Programmatic advertising capabilities and objectives
- Social media engagements and objectives
- Search engine marketing and objectives
- Email marketing and objectives
- CRM, objectives and the sales teams
- Digital marketing capabilities and martech tools · Lecture
- Exploring media platforms and their capabilities · Workshop
- Creating the KPI-driven marketing campaign · Group Activity
Digital Marketing Workshop Day 2
Module 3 – Traffic Quality Improvements with Analytics
Participants learn how track the effectiveness of the marketing campaign. They learn how to place data layers into media touchpoints to measure the marketing campaign effectiveness to reach and activate their target audiences.
Topics
- Traffic source attribution
- Data-driven leads traffic source attribution
- Landing page traffic source data collection
- Inserting data layers into sales and marketing media
- Marketing campaign and martech data configuration and planning
- Google Analytics (GA4) configurations and reporting
- Data-driven marketing campaigns · Lecture
- Creating media touchpoints and traffic source data layers · Workshop
- Applying traffic source data layers into media for tracking · Group Activity
Module 4 – Leads Performance Improvements with Analytics
Participants learn how to prioritize leads for sales conversions. They learn how to find and configure performance reports in analytics and media platforms. They learn how to optimize and improve their marketing campaigns for improved Return On Ad Spend (ROAS).
Topics
- Data-driven leads conversion attribution
- Analytics platforms and capabilities
- Types of conversion and events data needed for marketing campaign optimization
- Landing page data collectors and legal compliances
- Landing page data configuration, planning and conversion optimization
- Google Tag Manager configurations
- Google Analytics (GA4) configurations and reporting
- AB testing and other analytics platforms for buyer behaviour insights
- Landing page user behaviours and data trackers · Lecture
- Creating landing page conversion events · Workshop
- Applying events data layers into landing pages for performance reporting · Group Activity
Digital Marketing Public Workshop Dates
- Date: 19 to 20 May 2025
- Venue: Kognifi Office, Phileo Damansara 1, Selangor
- Time: 9:00am to 5:00pm
Digital Marketing Public Workshop Prices
- Individual Price: MYR 3,500 per person
- Group Price: To discuss based on pax
HRDF (HRDCorp) Claimable Training Course
- This course training is an HRDCorp Claimable Course
- Can claim HRDF reimbursement from employer levy paid to HRDF
- This training course is an approved registered program with HRDCorp
HRDF (HRDCorp) Registered Training Provider
- This workshop organiser, Kognifi Sdn Bhd, is an HRDCorp registered training provider
- This training course is an approved registered program by Kognifi Sdn Bhd with HRDCorp
Contact Kognifi For More Details
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in the booking form below:
Training Class Booking
Send in this form to book your place in this class. And get our quotation to process payment or get your company’s HRD Corp grant approval.
