Strategic Business Planning Workshop
Upcoming Classes:
- 13th to 14th May 2025 | Tuesday to Thursday
- 29th to 31st July 2025 | Tuesday to Thursday
This Strategic Business Planning training is a three-day coaching workshop on how to:
- Define business development objectives and aligned with goals.
- Use strategic frameworks for analysis business environments.
- Evaluate growth potential and risks.
- Design an actionable GTM strategy for business growth.
- Create and present strategic business plans.
Call +6011-6353 3599 (9am to 5pm, Mon-Fri) or click the button below to get more details:
Days Left to Workshop Date
Course Instructor
Logarajah Thambyrajah
- Supported peers and led global cross-functional teams
- 30 years of Sales and Marketing experience lessons learned
Strategic Business Planning Workshop Training Schedule
- Workshop days: 3 days
- Time: 9:00am to 5:00pm
- Coffee and Lunch Breaks
Strategic Business Planning Workshop Day 1
Module 1 – Business Development Direction and Questions
In this module, participants discuss and determine their business development objectives. What do they want to do, and what they are willing to trade off, to achieve those objectives.
Topics Covered:
- Business objectives and goals
- Knowns and unknowns
- Customer segmentation methods
- Business strategies
- The North Star
- The Hoshin vision board
- Business development objectives, direction and strategies · Lecture
- Setting the BD goals and objectives · Workshop
- Presenting the Draft BD Hoshin · Group Activity
Module 2 – Getting Data to Answer Business Development Questions
In this module, participants find answers to their business questions. They learn how to see the business environment and what data to look for. And how to find the data and present the data effectively for BD decision making.
Topics Covered:
- VUCA World
- SWOT Analysis
- PESTEL Analysis
- Porter’s 5 Forces Analysis
- PLC Analysis
- BCG Matrix Analysis
- Market research methods
- Data Visualization methods
- Strategic planning analysis frameworks · Lecture
- Conducting strategic planning research and analysis · Workshop
- Presenting the findings · Group Activity
Strategic Business Planning Workshop Day 2
Module 3 – Refining Business Development Velocity
In this module, participants review the data and determine their business development objectives. What do they really want to do, and what they are really willing to trade off, to achieve those objectives. This determines the direction, speed of growth and costs.
Topics Covered:
- Competitive advantages
- VRIO Framework
- Business Models
- Positioning
- Brand Essence
- Ansoff Matrix
- OKRs and velocity of growth
- Resources and estimated costs
- Competitive advantages and business development velocity · Lecture
- Recommending business direction, growth velocity and resource planning · Workshop
- Presenting the Revised BD Hoshin with Data Driven Metrics · Group Activity
Module 4 – The GTM Marketing Mix Plan
In this module, participants discuss and determine the GTM requirements to drive customer demand for their products and services.
Topics Covered:
- Go To Market (GTM)
- Requirements to GTM
- The Brand Equity Model
- 4P + 3P Marketing Mix Framework
- 4A and 4E Frameworks
- The Communications Campaign Plan
- IMC sales funnels
- Target audience response tracking
- GTM Planning, driving demand and requirements · Lecture
- Creating the customer demand scenarios and fulfillment plans · Workshop
- Presenting the GTM Marketing Mix Plan · Group Activity
Strategic Business Planning Workshop Day 3
Module 5 – The Business Development Plan Of Action
In this module, participants create the plan of action. They determine materials, training, events and people involved in achieving the sales numbers. They will sequence the activities and plan the schedule of milestones to control spend and achieve the sales numbers.
Topics Covered:
- BD Scope of Work and project planning
- Creating the BD Plan of Action and Gantt Chart
- Resources, milestones and timelines
- Suppliers, inventory and operations readiness
- GTM materials readiness
- Media platform configurations
- Sales team readiness
- Channel partners readiness
- Launch activities
- Planning sales numbers by timeline
- Controlling command center readiness
- How to create a BD plan of action to deliver revenue targets · Lecture
- Creating a business development timeline plan from start to finish · Workshop
- Presenting the BD POA · Group Activity
Module 6 – The Business Development Risk Management Plan
In this module, participants discuss and determine the risks faced by their proposed GTM marketing mix plan and BD plan of action. They learn to manage and respond to these possible risks.
Topics Covered:
- Strategic risk management
- Types of Risks
- Risks to the BD plan
- Risk probabilities and risk impact
- Risk mitigation actions
- Risk contingency actions
- Risk management reserves
- Risk assignment, ownership and activation
- Risk management in strategic business planning · Lecture
- Creating the risk management plans· Workshop
- Presenting the risk Plan · Group Activity
Module 7 – The Strategic Business Plan Presentation
In this module, participants create the strategic business plan presentation. They will propose their Hoshin, milestone plans, supporting data, costs and request for approval.
Topics Covered:
- Creating the BP deck in PowerPoint
- Elements of the BP deck
- Storytelling principles
- How to arrange the slides
- Creating the supporting reports in Word and Excel files
- How to present the BP proposal
- How to create the BP documentation and presentation · Lecture
- Creating the BP documents and presentation deck · Workshop
- Presenting the BP for approval · Group Activity
Strategic Business Planning Public Workshop Dates
- Date: 13 to 14 May 2025
- Venue: Kognifi Office, Phileo Damansara 1, Selangor
- Time: 9:00am to 5:00pm
Strategic Business Planning Public Workshop Prices
- Individual Price: MYR 5,250 per person
- Group Price: To discuss based on pax
HRDF (HRDCorp) Claimable Training Course
- This course training is an HRDCorp Claimable Course
- Can claim HRDF reimbursement from employer levy paid to HRDF
- This training course is an approved registered program with HRDCorp
HRDF (HRDCorp) Registered Training Provider
- This workshop organiser, Kognifi Sdn Bhd, is an HRDCorp registered training provider
- This training course is an approved registered program by Kognifi Sdn Bhd with HRDCorp
Contact Kognifi For More Details
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in the booking form below:
Training Class Booking
Send in this form to book your place in this class. And get our quotation to process payment or get your company’s HRD Corp grant approval.
