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Brand Management
Upcoming Classes:
- 25th to 26th June 2025 | Wednesday & Thursday
- 18th to 19th August 2025 | Monday & Tuesday
This Brand Management training is a two-days coaching workshop on how to do strategic brand management:
- How to create a brand strategy for customer communications
- How to create a brand book for brand identity and Marcom
- Learn how to create and manage brand elements to create a brand strategy to deliver business objectives.
- Learn how to create brand drivers, brand elements, and a brand book to trigger customer activation with marketing communications.
- Improved understanding of brand strategy
- Enhanced reputation management
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in an enquiry form. We will respond within 24 hours on a working day.
Days Left to Workshop Date
Course Instructor
Logarajah Thambyrajah
- Supported peers and led global cross-functional teams
- 30 years of Sales and Marketing experience lessons learned
Brand Management Training Schedule
- Workshop days: 2 days
- Time: 9:00am to 5:00pm
- Coffee and Lunch Breaks
Brand Management Workshop Day 1
Module 1 – Mapping Business Objectives Into The bRand For Results
Participants learn about business strategy and objectives. And how the brand is related to delivering the business objectives.
Participants learn about target audiences and market segments. And how the 4As marketing mix is used to shape the brand strategy.
- Business objectives, 4As and the brand strategy · Lecture
- The brand strategy and positioning statements · Coaching Workshop
- Able to create a brand strategy to deliver business objectives · Group Activity
Module 2 – Creating Marketing Communications with Brand Drivers
Participants learn how to create brand drivers and positioning statements. Participants learn about buying motives and WII FM matching to develop brand drivers.
- Buying motives, the 4As and the WII FM · Lecture
- Creating brand drivers that resonate with WII FM · Coaching Workshop
- Able to create marcom to activate target audiences · Group Activity
Brand Management Workshop Day 2
Module 3 – Creating A Brand Book For Marcom Consistency In Brand Identity
Participants propose brand drivers to meet business objectives. These brand drivers become band elements in the brand book.
- Creating brand elements and the brand tone · Lecture
- Creating the brand book and consistent story elements · Coaching Workshop
- Able to propose brand book elements for brand recall · Group Activity
Module 4 – Marcom Touchpoints And Media Channels For Brand Placement
Participants learn to see communications touchpoints for customer brand activation.
Learn how touchpoints can impact or trigger audiences to take desired actions and brand acceptance.
- Touchpoints and triggering audiences · Lecture
- Creating touchpoints for brand placements · Coaching Workshop
- Able to propose brand placements for audience activation · Group Activity
Brand Management Public Workshop Dates
- Date: 25 to 26 June 2025
- Venue: Kognifi Office, Phileo Damansara 1, Selangor
- Time: 9:00am to 5:00pm
Brand Management Public Workshop Prices
- Individual Price: MYR 3,500 per person
- Group Price: To discuss based on pax
HRDF (HRDCorp) Claimable Training Course
- This course training is an HRDCorp Claimable Course
- Can claim HRDF reimbursement from employer levy paid to HRDF
- This training course is an approved registered program with HRDCorp
HRDF (HRDCorp) Registered Training Provider
- This workshop organiser, Kognifi Sdn Bhd, is an HRDCorp registered training provider
- This training course is an approved registered program by Kognifi Sdn Bhd with HRDCorp
Contact Kognifi For More Details
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in the booking form below:
Training Class Booking
Send in this form to book your place in this class. And get our quotation to process payment or get your company’s HRD Corp grant approval.
