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B2B Trusted Sales Advisor
Upcoming Classes:
- 28th to 29th April 2025 | Monday & Tuesday
- 11th to 12th June 2025 | Wednesday & Thursday
- 14th to 15th July 2025 | Monday & Tuesday
This B2B Trusted Sales Advisor is a two-day coaching workshop:
- How to become a trusted advisor to clients
- How to understand their role as a customer engagement representatives
- How to strengthen their B2B selling skills
- How to manage B2B client relationships for the long term value of the account
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in an enquiry form. We will respond within 24 hours on a working day.
Days Left to Workshop Date
“I really like to learn about SPIN and SMART more deeper in the future”
— Muhammad Affan, CCTV & Security Technician
“The training materials and the instructor’s knowledge of the course are excellent”
— Rosie Gundayao, Product Manager
Course Instructor
Logarajah Thambyrajah
- Supported peers and led global cross-functional teams
- 30 years of Sales and Marketing experience lessons learned
B2B Trusted Sales Advisor Training Schedule
- Workshop days: 2 days
- Time: 9:00am to 5:00pm
- Coffee and Lunch Breaks
B2B Trusted Sales Advisor Workshop Day 1
Module 1 – Being a trusted advisor
Participants are introduced to the concept of trusted advisor. Participants learn how to use sales probes and SPIN questions to discover opportunities in the accounts. And how to build their brand persona and relationships in their accounts.
- The trusted advisor role · Lecture
- Getting started with the trusted advisor role and consultative selling · Workshop
- Presenting your first SPIN conversation · Group Activity
Module 2 – Product positioning for client’s needs payoff
Participants learn how to position their products with clients. They learn how to apply active listening techniques to answer customer questions. And they learn how to ask for the order.
- Customer decision journey · Lecture
- Product positioning for a needs payoff decision · Workshop
- Product presentation and shaping the needs payoff answers · Group Activity
B2B Trusted Sales Advisor Workshop Day 2
Module 3 – Know your customers
Participants learn to see growth opportunities in an account. They learn to see how they can help their customers win at their work place and achieve their work goals. They learn to move from hunting, farming to account life time value.
- Mapping the account’s ecosystem · Lecture
- Product cross selling sales pitches for different scenarios · Workshop
- Cross selling and managing customer responses · Group Activity
Module 4 – Sales pipeline control and reporting
Participants learn how to influence the purchasing processes and controls. They learn how to build and check the sales progress in an account. And they learn how to handle objections and ask for the order. They learn how to conduct external and internal stakeholder collaboration to drive results.
- Key account sales and marketing activities · Lecture
- Creating the account call plans and objectives · Workshop
- Reporting the sales pipeline activities and next steps · Group Activity
B2B Trusted Sales Advisor Public Training Dates
- Date: 28 to 29 April 2025
- Venue: Kognifi Office,Phileo Damansara 1, Selangor
- Time: 9:00am to 5:00pm
B2B Trusted Sales Advisor Public Training Prices
This training class is fully claimable from HRDCorp (HRDF)
- Individual Price: MYR 3,500 per person
- Group Price: To discuss based on pax
Call or WhatsApp +6011-6353 3599 (9am to 5pm, Mon-Fri)
HRDF (HRDCorp) Claimable Training Course
- This course training is an HRDCorp Claimable Course
- Can claim HRDF reimbursement from employer levy paid to HRDF
- This training course is an approved registered program with HRDCorp
HRDF (HRDCorp) Registered Training Provider
- This workshop organiser, Kognifi Sdn Bhd, is an HRDCorp registered training provider
- This training course is an approved registered program by Kognifi Sdn Bhd with HRDCorp
Contact Kognifi For More Details
Click the button below to contact Kognifi Customer Service (+6011-6353-3599) on a working day (Mon-Fri, 9am to 5pm) for your enquiry on training course classes.
Or send in the booking form below:
Training Class Booking
Send in this form to book your place in this class. And get our quotation to process payment or get your company’s HRD Corp grant approval.
